International Joint Ventures and Merger & Acquisitions

Acquire a European Distributor of Consumer Electronics & Wellness Brands

Industry: Electronics
Years in Business: 35+ Years
Country: France
Transaction: Sell Side
Revenue: Not Disclosed
Number of Employees: Not Disclosed

Company Overview

Established in 1986, the company is a value-added distributor of small electronic household appliances and wellness products, with operations spread across France and the Benelux region. It distributes both third-party brands and its own proprietary labels, providing strong revenue diversification. The company manages an end-to-end value chain covering sourcing, logistics, marketing, sales and after-sales service.

It is serving leading brick-and-mortar retailers, e-commerce platforms such as Amazon Vendor, Bol.com, CDiscount and also operates D2C websites. Post exit of a legacy brand, the company went through a strategic restructuring to become leaner and more EBITDA efficient, with renewed focus on expanding it owned brands in health, beauty and wellness – both in domestic and international markets.
The company has a strong sales and marketing team, long-standing retail relationships, and a cost-effective operational setup that positions it for high margin growth and scale.


Key Highlights:

Transaction

The promoters of the company are seeking a 100% divestment of their stake, offering a strategic entry for investors into the consumer electronics and wellness distribution space in France and the Benelux region.


Investment Rationale:

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