Acquire a European Distributor of Consumer Electronics & Wellness Brands

Company Overview

Established in 1986, the company is a value-added distributor of small electronic household appliances and wellness products, with operations spread across France and the Benelux region. It distributes both third-party brands and its own proprietary labels, providing strong revenue diversification. The company manages an end-to-end value chain covering sourcing, logistics, marketing, sales and after-sales service.

It is serving leading brick-and-mortar retailers, e-commerce platforms such as Amazon Vendor, Bol.com, CDiscount and also operates D2C websites. Post exit of a legacy brand, the company went through a strategic restructuring to become leaner and more EBITDA efficient, with renewed focus on expanding it owned brands in health, beauty and wellness – both in domestic and international markets.
The company has a strong sales and marketing team, long-standing retail relationships, and a cost-effective operational setup that positions it for high margin growth and scale.

Key Highlights:

• Established player with 35+ years of experience in retail distribution
• Active across France and Benelux, covering supermarkets, pharmacies, chains & online
• Diversified brand portfolio: Owned brands in health, beauty, and wellness along with long-term third-party brand relationships in audio and beauty
• Strong e-commerce traction via Amazon Vendor, Bol.com, CDiscount & D2C sites
• Lean and restructured operations, focused on EBITDA improvement post brand exit

Transaction

The promoters of the company are seeking a 100% divestment of their stake, offering a strategic entry for investors into the consumer electronics and wellness distribution space in France and the Benelux region.

Investment Rationale:

• Established footprint in France & Benelux with multi-channel retail coverage
• Strong retail & e-commerce presence, including Amazon Vendor and marketplace integrations
• Diversified brand mix with owned labels offering international growth potential
• Restructured cost base enabling improved EBITDA margins and operational efficiency
• Opportunity for scaling D2C and wellness brands across European and global markets
• Lean, experienced team managing end-to-end value chain operations