Established in 1986, the company is a value-added distributor of small electronic household appliances and wellness products, with operations spread across France and the Benelux region. It distributes both third-party brands and its own proprietary labels, providing strong revenue diversification. The company manages an end-to-end value chain covering sourcing, logistics, marketing, sales and after-sales service.
It is serving leading brick-and-mortar retailers, e-commerce platforms such as Amazon Vendor, Bol.com, CDiscount and also operates D2C websites. Post exit of a legacy brand, the company went through a strategic restructuring to become leaner and more EBITDA efficient, with renewed focus on expanding it owned brands in health, beauty and wellness – both in domestic and international markets.
The company has a strong sales and marketing team, long-standing retail relationships, and a cost-effective operational setup that positions it for high margin growth and scale.
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